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Marketorial.com LLC
117 Sullivan St., New York, NY 10012
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| T : 212-925-1482 |
| F : 212-334-7457 |
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"Marketorial.com is a rare find – a competent Web design firm that understands direct marketing." -- Rosalind Resnick, co-founder and former CEO, NetCreations, Inc.
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| Product Catalog & Data Feed Optimization
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Data feed optimization is the process of ensuring that the product descriptions in your online catalog are optimized for the best possible rankings in the comparison shopping engines (CSE's), such as Shopzilla and PriceGrabber.
How do the CSE's differ from general search engines?
CSE's get far less traffic than the general search engines like Google and Yahoo, but visitors to the CSE's convert, or purchase, at a higher rate because they're further along in the buying process -- they've done a lot of their information-gathering online and are getting ready to buy. They're shopping for the best price, using the CSE's to compare one merchant's price to another's.
How can we help you sell more product on the CSE's?
The data feed is a text-file version of your product catalog, containing all of the information about each product -- price, SKU number, size, weight, description, image, etc. This file is uploaded to the CSE's, which then makes your product information available to its visitors. We work with you to optimize your product catalog -- and therefore your data feed -- in order for your products to rank higher than your competitors' in the CSE's.
Product placement in the CSE's should be considered as one prong of an online merchant's overall internet marketing strategy. But data feed optimization is not easy -- we know this from experience. Every CSE has different specifications and requirements, and sometimes they change without warning. Our experience in data feed optimization -- coupled with 9+ years of search engine optimization and marketing expertise -- can help you get your products front and center on the CSE's.
Please call us today at 212-925-1482 and find out more about our product catalog and data feed optimization services.
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